Business Administration - Marketing

From concept to customer, learn to identify and communicate the value or product or service in today’s market.

With the Marketing BBA, students have the ability to focus their studies and gain real-world experience.

Academic Advisor

Office: Please contact the Administrative Assistant, Josée Ducharme at jducharme2@laurentian.ca for Academic Advising appointments.

How to Apply
Laurentian University aerial view
By land area, Greater Sudbury is the largest city in Ontario and as such, the great outdoors beckon with its vast expanse of lakes and waterways, varied terrain, forests and comprehensive network of trails.
Delivery Method: On campus
Program Language: English

Ontario High School Applicants

1 grade 12 English U/M course

2 grade 12 U/M Math courses (Advanced Functions recommended)

3 other grade 12 U/M courses

A minimum overall average of 70% in the 6 best grade 12 U/M courses

*Students admitted with only one math will be required to successfully complete MATH
1912 – Elementary Calculus in the first year of the program.

 

Additional information for applicants who have completed Advanced Placement courses.

Additional information for applicants who have completed the International Baccalaureate.

 

Applicants from outside an Ontario High School 

International Students

Canadian High School Applicants from outside Ontario

Applicants from Colleges

Applicants from other Universities

Mature Students

For Current Students

The degree options listed below are for the upcoming academic year, not the current academic year. If you are a current student looking for which courses to take in order to complete your degree options from a previous academic year's curriculum, please consult with an academic advisor.


Effective September 2016, COMM course codes have been replaced with ACCT, FNCE, HROB, MGMT, MKTG and OPER codes. This table explains the course equivalencies to help students and others understand the transition to the new COMM course codes in the BBA program.

 

Bachelor of Business Administration in Marketing

Students must follow these regulations in order to meet graduation requirements.

Available on-site only.

 

Core BBA requirements (60 credits, min. grade C):

ACCT 1001E  Using Financial Information
COSC 1702E  Computer Applications II or COSC 1701E**
ECON 1006E  Introduction to Microeconomics
ECON 1007E  Introduction to Macroeconomics
MGMT 1001E  Foundations of Management
MGMT 2006E  Sustainable Management, Corporate Ethics and Social Responsibility
3 credits of first year MATH (excluding MATH 1911 and MATH 1912)*
3 credits of Indigenous content (may include courses from a list designed by the Faculty of Arts, and may be taken in upper years) 

*Students admitted with 1 credit of Grade 12 mathematics must take MATH 1912 E Elementary Calculus as an elective.
**Students may be exempted from the Computer Applications course if they have passed an equivalent course. They will need to take another 3 credits of electives instead.

Upper Years required courses
ACCT 2011E Management Accounting
FNCE 3006E Financial Management
HROB 2001E Introduction to Organizational Behaviour
HROB 2002E Management of Human Resources
MGMT 2007E Commercial Law
MGMT 4033E Strategic Management
MKTG 2006E Marketing Management
OPER 2006E Introduction to Management Science
OPER 3006E Operations Management
OPER 4147E Management Information Systems
STAT 2066E Business Statistics
One of the three following courses:

FNCE 4027 E International Finance

MGMT 3006 E International Management

MKTG 4041 E International Marketing

 

Specialization in Marketing requirements (27 credits, min. grade C):

a) 12 credits of required courses:

MKTG 4021E  Marketing Communications

MKTG 4031E  Advanced Marketing Planning

MGMT 4071E  Venture Initiation

MKTG 4071E  Consumer Behaviour

 

b) 6 credits from the following: All courses are 3 credits, unless otherwise specified
MGMT 4906E  Topics in Management

The above course is admissible if the research topic is in the field of the option.

 

ACCT/FNCE/MGMT/MKTG/HROB/OPER 4906E  Current Topics in Administration
The above courses are admissible if the course topic is in the field of the option.
 

MGMT 4041E  Case Analysis and Competition I
MGMT 4042E  Case Analysis and Competition II
MGMT 4101E  Small Business Counselling Service I
MGMT 4102E  Small Business Counselling Service II
The above courses are admissible if the counselling or case topic is in the field of the option.
 

MGMT 4072E  Venture Launching (if not taken as a required course)
MGMT 4081E  The Business Environment
MKTG 4041E  International Marketing

MKTG 4051E  Marketing Research

MKTG 4061E  Social Media Marketing

MKTG 4091E  Business to Business Marketing

 

c) 9 credits from the list below than have content related to theme A, B, C, …, or any other course approved by the program coordinator): Please see departmental listings for more elective choices. Prerequisite requirements may apply as well as instructor's or department approval for registration in non-BBA course electives outside the Faculty of Management. All courses are 3 credits, except otherwise specified.
ANTR 2136E  Work and Livelihoods Across Cultures
ANTR 3106E  Cross-Cultural Studies of Local Development
ANTR 3166E  Development and Canadian Indigenous Community Organization
CINE 1005 E  Motion Picture Arts: Form (6cr)
CINE 1206E  Photography

COST 1116E  Introduction to Mass Media
COST 2446E  The Dynamics of Interpersonal Communication I
COST 2447E  The Dynamics of Interpersonal Communication II
COST 2606E  The Decorated Body as Communication
COST 3006E  Technology and the Individual Experience
COST 3606E  Sports, Communication and Culture
COST 4506E  New Media Policy
COST 4507E  Mass Media and Democracy
COST 4526E  Current Issues in Communication Studies
COST 4527E  Media Spectacle
DEUT 1005 N  Introductory German (6cr)

ENVI 1507E  Introduction to Environmental Studies
ENVI 2516E  Ecological Footprints and Demographic Change
ESPA 1005E  Introductory Spanish (6cr)

GEOG 3056E  Topics in Geographic Information Systems Application
GEOG 3267E  Contemporary Issues in Economic Geography
GEOG 4217E  Population and Development
HIST 3866E  Popular Culture of the 20th Century
INDG 1116E  Foundations of Aboriginal Peoplehood
INDG 1117E  Implications of Aboriginal Peoplehood
INDG 2285E  North American Native People: Tradition (6cr)
INDG 2316E  Foundations of Indigenous Ecological Knowledge  
INDG 3105E  Canadian Law, Politics and Aboriginal People (6 cr.)
INDG 3285E  Living With the Land: Indigenous Knowledge in Theory and Practice (6 cr.)
INDG 4405E  Seeing With A Native Eye (6 cr.)
ITAL 1005E  Introductory Italian (6cr) 

LANG 1005F  Grammaire appliquée à la rédaction (6cr)
LANG 3016F  Le français et les medias
LANG 4036F  Rédaction professionnelle

MUSC 1015E  Introduction to the History of Music in Western Culture (6cr)

PHIL 1115E  Introduction to philosophy (6cr)
PHIL 2217E  Environmental Ethics
PHIL 2525E  Contemporary Moral Issues (6cr)
PSYC 1105E  Introduction to Psychology (6cr)
PSYC 2707E  Motivation
SOCI 1015E  Understanding Society (6cr)
SOCI 2007E  The Adolescent and Society
SOCI 2636E  Desire, Love, and Work I: The Social Making of Gender
SOCI 2656E  Social Inequality: Gender, Race, Class and Power
SOCI 3636E  Desire, Love, and Work II: The Social Making of Sexuality
SOCI 3056E  News, Pop Culture, and Power, Critical Perspective on Mass Media 

THEA 1116E  Introduction to the Theatre Arts

THEA 1117E  Theatre and Performance on This Land
WGSX 1005E  Introduction to Women's and Gender Studies (6cr)
WGSX 2016E  The Production of Knowledge
WGSX 2036E  Gender, Work and Families
WGSX 2046E  Gender, Race and Racism
WGSX 2106E  Representations of Women and Gender in the News

WGSX 3326E  Girl Cultures
 

Note: required courses in Marketing are available on a two-year rotation. Students are responsible for planning their course choices accordingly during the upper years of the program.

 

Elective credits (33 credits), which must include 12 non-BBA credits.

Note:

  • Mandatory BBA courses cannot be counted towards a specialization.
  • A student cannot obtain credits for both JURI 2306 and MGMT 2007.
  • A student must normally succeed in all ACCT 2011, MGMT 3006, FNCE 3006, MKTG 2001, HROB 2001, HROB 2002, OPER 3006 courses prior to starting MGMT 4033 or MGMT 4033 must be part of the last 30 credits taken during the BBA program.   


Co-op option

The Co-op option allows a student to obtain a BBA within four years, including one year of work experience.
A student wishing to pursue the Co-op option must obtain a minimum grade of C for the following courses: MGMT 1001, MGMT 1007, ACCT 1001, STAT 2066 and OPER 2006 and 6 credits BBA courses at the 2000 level before the first Co-op placement. The student must also pass an interview within the Faculty of Management. Co-op placements can be credited as FNCE/MGMT/MKTG 3816 (3 credits) for the first placement, and FNCE/MGMT 4815 (6 credits) for the second placement, when the student satisfies the requirements for these courses.
Co-op placements normally take place over the summer following the second year of the BBA program and over the January to August period preceding the fourth year of the BBA program.

 

Minor in Marketing

(Only available to students NOT in BBA or H.B.Com.)
Available on-site only.

 

a) Mandatory Courses: 12 credits, min. grade C

MGMT 1001E  Foundations of Management

MGMT 1007E  Foundations of the Management of Organizations II  OR MGMT 2006E  Sustainable Management, Corporate Ethics And Social Responsibility Perspective   

MKTG 2006E  Marketing Management

MKTG 2011E  Applied Marketing

 

b) Elective Courses: 12 credits (min. of 6 credits in the 3000 or 4000 level) from:

(ACCT, MGMT, HROB, MKTG, OPER and FNCE courses at the 1000 and 2000 levels must have been passed with a C before taking electives at higher levels)

 

MGMT/MKTG 4906E  Current Topics in Administration

The topic of the course must be related to the field of the minor.

 

MGMT 4101E  Small Business Counselling I

MGMT 4102E  Small Business Counselling II

The above courses are acceptable if the consulting project is related to the field of the minor.

 

MKTG 4051E  Marketing Research

The above course is acceptable if the research project is related to the field of the minor.

 

MGMT 4995E  Internship

The above course is acceptable if the work experience is related to the field of the minor.

 

MGMT 4081E  The Business Environment

MKTG 4071E  Consumer Behaviour

MKTG 4021E  Marketing Communications

MKTG 4031E  Advanced Marketing Planning

MKTG 4051E  Marketing Research

MKTG 4091E  Industrial (Organization) Marketing

MKTG 4061E  Social Media Marketing

MKTG 4041E  International Marketing

 

BBA PROGRAM REGULATIONS

In order to graduate with a BBA degree, a student must:
1) Satisfy all the stated requirements for the degree
2) Complete 120 credits with minimum overall GPA of 3.5 for non-honours and 5.5 for honours degree
3) Complete 60 credits of required courses (BBA core requirements), with a minimum grade of C in each course after no more than two attempts per course.
4) Complete 60 credits of elective courses which must include at least 12 credits BBA and 12 credits in non-BBA courses.
5) Receive a grade of at least C in BBA elective courses
6) Count no more than 48 credits in 1000 and 9100 level courses
 

Academic Standing
A student in the BBA program is in good academic standing if he or she meets the following conditions:
1) Has satisfied all conditions of admission.
2) Has attained a minimum grade of C in each of the required courses (60 credits).
3) Has attained an overall GPA of at least 3.5 on all passed courses
4) Has failed no more than 6 credits in an academic year or in 30 consecutive credits
Note: The BBA program requires a grade of C for all required BBA courses. A student who does not obtain this minimum must repeat the course as soon as possible or abandon the program.
 

Probation
A student who fails to attain good academic standing in a given academic year or in 30 consecutive credits will be allowed to continue in the program on probation for no more than one academic year or 30 consecutive credits. If after this time a student has not attained good academic standing, he or she must withdraw from the program.
 

Withdrawal
A student will be required to withdraw from the program if he or she meets one or more of the following conditions:
1) Does not satisfy all the conditions of admission within the first 30 credits.
2) Has failed more than 42 credits.
3) Has not achieved good academic standing in two academic years or 60 consecutive credits.
4) Has failed a required course twice.
 

Transfer from the general BBA to a specialized BBA program
A student can at any moment ask to be transferred into one of the specialized BBA programs and retain the credits already obtained for courses passed with the minimum required grade. The student is required to satisfy all the conditions of the new program and may have to take over 120 credits in order to satisfy the requirements of the option chosen.
Specialization courses are offered over a two-year rotation. It is the responsibility of the student to plan mandatory specialization courses choices over the last semesters of the program according to the chosen curriculum.


Transfer from the H.B.Com. to the B.B.A. programs (general or specialized)
An H.B.Com. student can at any moment ask to be transferred into one of the B.B.A. programs and retain the credits already obtained for courses passed with the minimum required grade. The student is required to satisfy all the conditions of the new program and may have to take over 120 credits in order to satisfy the requirements of the option chosen if they transfer after the second year of the program.


SPAD 1016 and 1017 are considered equivalent to MGMT 1001 and 1007 respectively, but only when it comes to prerequisites for BBA  2000-level courses.

SPAD 2036 AND SPAD 2037 are equivalent to MKTG 2006 and 2011.

SPAD 4006 is equivalent to a BBA 4000 level course (not a specific course...just that it meets the requirement as a BBA 4000-level elective).

SPAD 4005 (Internship) is equivalent to  FNCE/MGMT/OPER 4995.

 


Second specialization
BBA students may attempt obtaining a second specialization but must be aware that most advanced courses are rotated over two years by most departments. Obtaining a second specialization is therefore likely to oblige the student to plan for at least an extra Fall or Winter semester of study, as these courses are rarely offered in the Spring-Summer session or online.
A second specialization must include 27 credits. In situations where the second specialization contains mandatory credits overlapping those of the first specialization, substitute courses will have to be identified by the Chair of the department, taking into account availabilities of courses.
 

Second minor (for students outside the Faculty of Management)
Students may attempt obtaining a second minor but must be aware that most advanced courses are rotated over two years by most departments. Obtaining a second minor is therefore likely to oblige the student to plan for at least an extra Fall or Winter semester of study, as these courses are rarely offered in the Spring-Summer session or online.
A second minor must include 24 credits. In situations where the second minor contains mandatory credits overlapping those of the first minor, substitute courses will have to be identified by the Chair of the department responsible for that minor (within the Faculty of Management), taking into account availabilities of courses.

*For more specific details on the program, please review the BBA Handbook.

Year:

MKTG-2001EL - Marketing Management I MKTG-2006EL - Marketing Management MKTG-2011EL - Applied Marketing MKTG-4021EL - Marketing Communications MKTG-4031EL - Advanced Marketing Planning MKTG-4041EL - International Marketing
MKTG-4051EL - Marketing Research MKTG-4061EL - Social Media Marketing MKTG-4071EL - Consumer Behaviour MKTG-4091EL - Industrial (Organization) Marketing MKTG-4906EL - Current Topics in Marketing

Sessional Members:

Bowen, James
Burke, James 
Chartrand, Guy
Coltman, Glenn
Culliford, Leda
Finidori, Alexandru
Gregorshuk (Nickel), Shannon
Laughren, Tannys
Lebrasseur, Rolland
Little, Andrew
McIntosh, Marlene
Mejia, Martin
Michel, Mario
Mombourquette, Peter
Munro, Michelle
Myers, Paul
Pawlowski, Ron
Peacock, Ross
Shepherd, John
Terry, David
Tristani, Carol
Winkler, Robert
Young, Jeff

Dr. Androniki Kavoura
Adjunct Professor, Department of Marketing and Management 
Date of appointment: September 2018 to August 2021

Dr. Kavoura is a Full Professor at the University of West Attica. She is teaching at undergraduate and postgraduate level in the field of tourism marketing and advertising. She is serving as the Head of Department of Marketing for five years. Dr. Kavoura is also the Coordinator of the Programme "Internet Tools in Communication and Marketing in Alternative Forms of Tourism with e-business", and member of the programme "Contemporary applications of marketing and marketing research from the Greek industries". She has participated in the research programme of the University of the Aegean in the field of Marketing and Communication. Dr. Kavoura has extensive experience in distance education, was well as in setting international collaborations and students exchanges within ERASMUS and with other universities around the world. 

Jean-Charles Cachon

Jean-Charles Cachon

Department of Marketing and Management
Louis Durand

Louis Durand

Department of Marketing and Management
Ivy Kyei-Poku

Ivy Kyei-Poku

Department of Marketing and Management
Luc Lagrandeur

Luc Lagrandeur

Department of Marketing and Management
Zeeva Millman

Zeeva Millman

Department of Marketing and Management
Ron Mulholland

Ron Mulholland

Department of Marketing and Management
E. Patricia Orozco Quijano

E. Patricia Orozco Quijano

Department of Marketing and Management
Najam Saqib

Najam Saqib

Department of Marketing and Management
Reza Sina

Reza Sina

Department of Marketing and Management
Natalya Totskaya

Natalya Totskaya

Department of Marketing and Management
Na Xiao

Na Xiao

Department of Marketing and Management