Business Administration - Marketing

This course will provide students with an overview of the role of financial information in society and in their own lives. It will increase awareness of ethical and public policy issues. Content includes an exploration of the uses of financial information in decision making from the perspectives of managers, owners, creditors, governments, and other users. This is followed by an examination, in more detail, of issues involving income, cash flow, and economic resources from either management or owners' and creditors' points of view. The focus is "learning to learn" based on an interactive environment as well as individual efforts. Integral to this approach is the extensive use of real financial statement data. Throughout the course students will use excerpts from annual reports of corporations, reprinted as they originally appeared. Students will have ample opportunity to develop analytical and problem-solving skills as well as communication skills. Cross-listed with ADMN 1126. (lec 3) cr 3. Students cannot retain credit for both COMM 1106 and ACCT 1001.

This course introduces the students to advanced features of personal computing including some basic principles of programming. A practical introduction to application software such as spreadsheets, databases, statistical packages and efficient use of internet tools is provided. (lec 3) cr 3. Students cannot retain credit for both COSC 1702 and COSC 1700. This course DOES NOT fulfil the Linguistic Awareness requirement for the BA.

This course provides an introduction to the functions of individual decision-makers, both consumers and producers, within the larger economic system. The primary emphasis is on the nature and functions of product markets, the theory of the firm under varying conditions of competition and monopoly, and the role of government in promoting efficiency in the economy. (lec 3) cr 3. Students may not retain credit for both ECON 1006 and either ECON 1005 or ECON 4000. Lecture (3.00).

This course provides an introduction to the theory of the determination of total or aggregate income, employment, output, price levels, and the role of money in the economy. The primary emphasis is on monetary and fiscal policy, inflation, unemployment, economic growth, and international economics. (lec 3) cr 3. Students may not retain credit for both ECON 1007 and either ECON 1005 or ECON 4000. Lecture (3.00).

This course introduces the functions (human resource management and labour relations, social responsibility, marketing, production, finance), theories, issues, and language that inform the global business environment, and the range of employment opportunities that exist. Credits: 3

This course examines the role of ethics and social responsibility in business by covering a broad range of business accountability. Topics including the evolution of the corporate social responsibility (CSR) paradigm, stakeholder analysis, governance issues, environmental concerns, advertising ethics, CSR reporting, and the link between CSR and competitive strategy. PREREQ: MGMT 1001. (lec-cst 3) cr 3. Cross-listed with PHIL 2876 EL. Students may not retain credit for PHIL 2876, COMM 4066, MGMT 4091 and MGMT 2006.

This course examines market applications using case method, allowing students to put into practice the foundations of marketing. Marketing topics introduced include: Business to business marketing, international marketing, eMarketing, retailing, marketing research, marketing of services and customer relations. PREREQ: MKTG 2006 (CST 3) Students cannot retail credit for both MKTG 2011 and COMM 2037 and/OR SPAD 2037.

This course examines the role of ethics and social responsibility in business by covering a broad range of business accountability. Topics including the evolution of the corporate social responsibility (CSR) paradigm, stakeholder analysis, governance issues, environmental concerns, advertising ethics, CSR reporting, and the link between CSR and competitive strategy. PREREQ: MGMT 1001. (lec-cst 3) cr 3. Cross-listed with PHIL 2876 EL. Students may not retain credit for PHIL 2876, COMM 4066, MGMT 4091 and MGMT 2006.

This course introduces concepts and theories that explain individual, group, and organizational behaviour in organizations. Topics include personality, perceptions, motivation, communication, emotional labour, stress, power, conflict, leadership, team dynamics, team development, organizational culture, organizational structure and organizational change management. PREREQ: MGMT 1001. (sem 3). Students may not retain credit for COMM 2046, COMM 2045 and HROB 2001. This is an approved course for the Certified Human Resources Professional (CHRP) designation

This course focuses on theories and techniques of personnel management. Topics include employment legislation, human resource planning, job analysis, recruitment and selection, compensation, performance appraisal, training and development, employee benefits, employee relations, workplace health and safety, union management framework, and global human resource management. Prerequisite: MGMT 1001 or equivalent (sem 3) credits: 3. Students may not retain credit for COMM 2045, COMM 2047, COMM 4456 and HROB 2002.

This course examines the legal rights and duties of corporations and individuals in society. Topics include contracts, insurance, negotiable instruments, property, business forms, and credit. (lec 3) cr 3. Cross listed with JURI 2306 and ADMN 2306. Students may not retain credit for COMM 4716, ADMN 2306, JURI 2306, MGMT 4001 and MGMT 2007. Prerequisite: 18 university credits.

This course introduces the fundamentals of marketing management. Topics include components of the external environment, competition, market definition, segmentation and positioning. PREREQ: MGMT 1001 (Lec 3) Students may not retain credit for both MKTG-2006 and SPAD 2036 and COMM 2036.

This course introduces deterministic and stochastic mathematical models that support decision making for management. Topics include linear and integer programming, network models, transportation problems, dynamic programming, CPM and PERT methods in project management, queuing theory, computer simulation and decision under uncertainty. Pre-requisites: MATH 1000 level (excluding MATH 1911 and MATH 1912) Credits: 3cr. Methods of teaching: Lectures Students may not retain credit for both OPER 2006 and COMM 1057

This course introduces the application of statistics in the business workplace. It emphasizes the understanding of the underlying mathematical concepts of statistical tools, as well as their application to support managerial decision making. Topics include descriptive statistics, probability, probability distributions, statistical estimation, hypothesis testing of proportions, means and variances of populations, analysis of variance, and regression. Credits: 3cr. Methods of teaching: Lectures Pre-requisites: MATH 1000 level (excluding MATH 1911 and MATH 1912) Students may not retain credit for both STAT 2066 and STAT 1056, COMM 1056, STAT 2606, STAT 2126 and STAT 2246.

This course sets up a basic framework (concepts, principles, tools and techniques) for making decisions affecting a firm's present and future cash flow. The focus is on financial statement analysis and the principle of time value of money. Students are provided with opportunities to apply these analytical tools and skills in making decisions with regard to financial planning and control, working capital management, and capital budgeting. The risk factor in financial decision-making is also introduced. PREREQ: COMM 1106 or 1107. (cst 3) cr 3. Students may not retain credit for ADMN 3116, COMM 2026 COMM 2025, and FNCE 3006. Cross-listed as ADMN 3116. Lecture (3.00).

This course covers operations management concepts and techniques for manufacturing and service sectors with an emphasis on planning, managing and controlling operations. Topics include forecasting, sales and operations planning, inventory and qualify management. A variety of quantitative techniques are also used for valuable insights in analysis and in decision-making. Credits: 3cr. Students may not retain credit for both OPER 3006E, and COMM 2056 and COMM 2055. Methods of teaching: Lectures. Pre-requisites: STAT 2066 and OPER 2006.

This course examines the managerial aptitudes that are required to put into action the international strategy of a firm. The course focuses on the unique competitive, sociocultural and political environments in which international business takes place and the skills required to deal with those challenges. Credits cannot be retained for both MGMT 3006 and MGMT 4021 or COMM 4076. Prerequisite: MGMT 1001 or MGMT 2006 or SPAD equivalent. Credits: 3

This course introduces the field of marketing communication including traditional advertising, online advertising, promotion, public relations, personal selling, direct marketing, event marketing and sponsorships. The major objective of the course is to enable students to design and implement an integrated marketing communication plan for an organization. PREREQ: At least 60 university credits obtained including MKTG 2011 or SPAD 2037 or COMM 2037. Students cannot retain credits for both MKTG 4021and any of the following: COMM 4336, ADMN 4336. (cst/lec 3) cr 3.

This capstone course emphasizes the application of marketing management tools including situation analysis, planning, organization, integration, control, measurement and evaluation. The course aims at marketing management and planning rather than operating practices and techniques specific to products. PREREQ: At least 60 university credits obtained including MKTG 2011 or SPAD 2037 or COMM 2037. Students cannot retain credits for both MKTG 4031 and any of the following: COMM 4367, ADMN 4367. (cst/lec 3) cr 3.

The course focusses on the preparation of international marketing plans based on country economic and social analyses relevant to international and multinational marketing. The course covers problems and perspectives of marketing within various countries in terms of specific business, environmental and ethical contexts. PREREQ:MKTG 2006 or SPAD 2036. (cst 3) cr 3..

Students undertake a practical marketing research: defining a marketing problem, designing the research, undertaking the research, analyzing the collected data, and making relevant inferences and recommendations. Students have the choice of topics to research, including, but not limited to: product, media, attitude research and market forecasting for both consumer and industrial markets. PREREQ: MKTG 2011 or SPAD 2037. (cst-exp 3) cr 3 Students cannot retain credit for both COMM 4316 and MKTG 4051.

This course covers the conceptual foundations and in-depth practical approaches to developing social media marketing plans for a company or organization.Topics include:crafting social media strategies that achieve desired marketing goals; adopting rules of engagement and social media ethics for the social web; and monitoring, evaluating, measuring and tuning social media activities, including methods to estimate an organization's return on investment in social media marketing activities. PREREQ: At least 60 university credits obtained including MKTG 2011 or SPAD 2037 or COMM 2037. Students cannot retain credits for both MKTG 4061 and COMM 4326. (Exp/Lec 3) cr 3.

This course addresses psychological factors and external influences that affect the consumer's decision-making process,and the implications formarketing strategies. Topics include consumers needs, attitudes, motivations, emotions and learning. PREREQ: At least 60 university credits obtained including MKTG 2011 or SPAD 2037 or COMM 2037. Students cannot retain credits for both MKTG 4071 and any of the following: COMM 4327. ADMN 4946. (Cst/Lec 3) cr 3.

This course examines the formulation and implementation of a marketing strategy for non-consumer goods. Topics include the organizational buying behaviour, customer relationship management, business market opportunities assessment, and the formulation of business marketing strategies. Students can further their knowledge by undertaking a research or a field project in B2B marketing. PREREQ: MKTG 2011 or SPAD 2037. (cst-exp 3) cr 3

The course is offered in different areas each year, depending on the interests of the students and faculty, and is intended to cover areas not covered by other courses. It also offers a vehicle for a trial run of a course before deciding to incorporate it in the regular course offerings of the school. Examples of possible courses are Topics in Management Science, Topics in Finance, Topics in Financial Accounting, Topics in Organizational Behaviour, Business and Society. PREREQ: ACCT 3001, FNCE 3007, MKTG 2011, HROB 2002, and OPER 4006EL, minimum C. (cst 3) cr 3. Students cannot retain credits for both COMM 4016 and FNCE 4906.

This course engages students to think of an innovative product or service for the purpose of creating a business. Each group of students will perform a market study to evaluate the feasibility of the proposed idea and then devise a business plan to put the venture into practice. PREREQ: Can only be taken after completion of a minimum of 12 credits of COMM courses or equivalent. (cst-exp 3) cr 3. Students cannot retain credits for both COMM 4047 and MGMT 4071.

This course provides students with the opportunity of starting a new venture by implementing an entrepreneurship project as per their business plan developer in MGMT 4071EL. Prerequisites: MGMT 4071E or permission of the professor. Method of teaching: Experiential Credits: 3

The course studies significant components of the external environment influencing the conduct of business both in Canada and globally in various economic and social contexts. Issues include government intervention, self-regulation, public interest, privatization, trade liberalization, sustainable development, and other business and societal aspects of local and global management. PREREQ: Can only be taken after completion of a minimum of 12 credits of COMM courses or equivalent, or permission from the instructor. (lec-cst 3) cr 3. Students cannot retain credits for both COMM 4057 and MGMT 4081.

The course engages upper-year students in action, cooperative and group learning through case studies in interactions with faculty, business people and external evaluators in the competitive environment of case competitions. Students must apply specific theoretical and conceptual content from various business-related fields and practice their skills in decisionmaking under time constraints, uncertainty and ambiguity, PREREQ: At least 60 university credits obtained including a minimum of 30 credits of BBA equivalent courses, and have a minimum of B (70%) average or instructor's permission. Students must be registered in a program with the Faculty of Management. (CST/exp 3) cr 3.

The course engages upper-year students in action, cooperative and group learning through case studies in interactions with professors, business people and external evaluators in the competitive environment of case competitions. Students must apply specific theoretical and conceptual content from various business-related fields and practice their skills in decisionmaking under time constraints, uncertainty and ambiguity), PREREQ: At least 60 university credits obtained including a minimum of 30 credits of BBA equivalent courses, and have minimum of B (70%) average or instructor's permission. Students must be registered in a program with the Faculty of Management. (CST/exp 3) cr 3.

This course is the basis of a consulting service provided by the Faculty of Management to entrepreneurs requiring help with some aspects of business start-up or development. This service assists clients in opportunity recognition, market research and planning, financial and cash flow projections, business planning, and accounting systems. Each student or pair of students can expect to have two or three clients during the term, depending on the projects. PREREQ: At least 60 university credits obtained including a minimum of 30 credits of BBA equivalent courses, and have minimum of B (70%) average or instructor's permission. Students must be registered in a program with the Faculty of Management. (exp) cr 3.

This course is a continuation of MGMT4101. Students are expected to deal with all aspects of a consulting engagement, including meeting the client, writing a proposal, doing appropriate research, writing the report and presenting the findings and the recommendations to the client. Each student or pair of students can expect to have two or three clients during the term, depending on the projects. PREREQ: At least 60 university credits obtained including a minimum of 30 credits of BBA equivalent courses, and have a minimum of B (70%) average or instructor's permission. Students Students must be registered in a program within the Faculty of Management. (exp) cr 3.

This capstone course covers the concepts of strategic analysis, and major steps of strategy formulation and implementation in organizations, while respecting principles of ethical and socially responsible business behaviour. The course analyses organizational structures, processes, strategies, and financially sound long-term recommendations for an innovative execution of local and global strategies. PREREQ: At least 90 university credits obtained including successful completion (Minimum grade of C) of ACCT 2011, MKTG 2006 or 2001, HROB 2002, FNCE 3006, OPER 3006. Students registered in H.B.Comm. SPAD may replace MKTG 2006 or 2001 by SPAD 2036 or 2037. Students may not retain credit for both MGMT 4033 and any of the following: COMM 4006 (MGMT 4031), COMM 4007 (MGMT 4032) and COMM 4005. Students must be registered in a program within the Faculty of Management. (cst/exp/lec 3) cr 3.

This course is to provide students with a working knowledge of the international financial system and a conceptual framework within which the key financial decisions of a multinational firm can be analyzed. It provides a framework for decision-making in evaluating the opportunities, costs, and risks of multinational operations in a manner that allows students to see beyond the algebra and terminology to the general principles. Specific subject areas include the international environment, corporate strategy, foreign exchange markets, theories of foreign exchange determination, measurement and management of foreign exchange risks, global financing strategies, and investment and risk management decisions. PREREQ: COMM 2027 or 2025. (cst 3) cr 3. Students cannot retain credit for both COMM 4256 and FNCE 4027.

This course focuses on the skills necessary for the human resource manager including the following: needs analysis, theories of adult learning, program design and implementation, program evaluation, orientation, career development, and management development. Assignments and projects emphasize skill acquisition, and provide networking opportunities with organizations in the region. PREREQ: COMM 2047. (exp 3) cr 3

This course covers the recruitment and selection function of human resource management. Topics include job analysis, reliability and validity in the recruitment and selection process, interviewing, selection tests, and legal requirements including employment equity. PREREQ: HROB 2002.

The course is offered in different areas each year, depending on the interests of the students and faculty, and is intended to cover areas not covered by other courses. It also offers a vehicle for a trial run of a course before deciding to incorporate it in the regular course offerings of the school. Examples of possible courses are Topics in Management Science, Topics in Finance, Topics in Financial Accounting, Topics in Organizational Behaviour, Business and Society. PREREQ: COMM 2017, 2027, 2037, 2047, and 2057 (minimum 60%). (cst 3) cr 3. Students cannot retain credits for both COMM 4016 and FNCE 4906.

This course is a 560 hour educational, management related, supervised employment practicum for upper-year students in the School of Commerce and Administration. PREREQ: COMM 2017, 2027, 2037, 2047, or 2056 and SPAD equivalents or permission of the instructor. (exp) cr 6. Students cannot retain credits for both COMM 4995 and FNCE 4965.

This course examines principles of the buying and purchasing process. Topics include purchasing and sourcing processes, supplier selection, auctions, legal aspects of purchasing contracts, acceptance sampling, and discount contracts. Pre-requisite(s): OPER 3006 Operations Management. Lec. 3 cr

This course examines the management of projects. Topics include needs assessment, scope definition, team building, planning, scheduling, risk management, budgeting, resource allocation, communication, stakeholder management, project execution, and ongoing project control. PREREQ: Either OPER 3006, COMM 2056, or COMM 2055; or ENGR 2097 (for students in Engineering). Methods of teaching: lectures. Credits: 3. Students may not retain for both COMM 4506 and OPER 4016.