
Sports Administration
Faculty of Management
Combine your business degree with the premier sport management program in Canada.

Program Overview
Get out of the stands and into the boardroom. Earn your business degree while getting experience in the sports industry.
The Sports Administration program at Laurentian University gives you the best of both the business and sports worlds. Combine training in business with a foundation in sports theory and practical experience in sports management. Learn from a program designed by Canadian sports leaders and Laurentian professors with over 50 years of alumni and industry contacts.
In the classroom, you’ll get the business foundation and core teaching associated with an Honours Bachelor of Commerce degree. You’ll learn how to approach sports business from many angles, such as finance, statistics, management science, economics, accounting, human resources, sports marketing, operations management, sports media and communications, championship selling, and analytics.
You’ll also gain sports industry-specific experience through in-class experiential learning opportunities, industry speakers, special events, alumni networking, internships, and consulting projects.
When you graduate, you’ll receive an Honours Bachelor of Commerce in Sports Administration (H.B.Com. SPAD) degree, preparing you to score a career in business, sports, or both.
Kick off your future in sports business. Apply today!
The first sports management degree of its kind in Canada where students earn an H.B.Com. in Sports Administration.
Gain real-world experience and possible job opportunities through industry consulting as you research, analyze, develop, and deliver industry recommendations to executives and boards. Take advantage of the training and knowledge gained from a 4- to 8-month internship in a variety of industries, locally, and internationally.
Travel abroad to work collaboratively with a professional sports organization in the fourth-year consulting trip. Past destinations include New York City, Chicago, London (England), and Lausanne (Switzerland).
Career Outlook
Due to the degree combining business and sport, graduates have a multitude of career options they can explore post-graduation, including sports management careers. Some career options include, but are not limited to:
- Professional sports organizations and leagues
- International, national, and provincial sports organizations
- Sport sponsorship agencies
- Athlete representation agencies
- Non-profit organizations
- Athletic apparel companies
- Banks and insurance companies
- Any industry where a business degree is valued
Whether you go on to become the General Manager of the Chicago Blackhawks, or the President and CEO of a Fortune 500 company, this program can build the foundation for where you want to go.

The Sports Administration (SPAD) program here at Laurentian University has provided a positive and significant impact on my life in all aspects. The experiential learning and networking opportunities available are unlike any others. These experiences help us grow our soft skills and apply the core business principles we’re taught while working with industry professionals who provide career-changing advice. The small class size environment is a game changer as it allows for students who share a similar passion to connect with one another and create lifelong bonds, while also working closely with, and learning from, industry-connected and research-focused professors.
During my time in this program, I was a member and president of the SPAD student council and ran their social media accounts, organized events such as the SPAD hockey tournament and the SPAD alumni-student golf tournament, and volunteered for the SPAD 50th anniversary celebrations. I’ve also had so many opportunities to volunteer with local sports organizations, such as the Sudbury Wolves Sports & Entertainment on game days, which led to a marketing and communications internship with them. I was then hired as their community liaison for the summer, and eventually the game day coordinator once the hockey season started.
Thanks to the experiences I’ve gained and the network I’ve built over the last four years, I’ve been able to secure an internship with the UFC in Las Vegas. But, before I do that, my colleagues and I are taking part in the capstone sport industry consulting course all SPAD students do. Each of our groups has been paired with a sports organization in L.A. and we are researching a business problem they have assigned us. Our whole class will then fly down to L.A. to present our recommendations to these organizations, meet with sports executives, tour state-of-the-art facilities, and set ourselves up for our careers.
Mercedes Marlok
Program Details
Program language:
English
Delivery method:
On Campus
Contact info
Dr. Anthony Church, Director of the School of Sports Administration(705) 675-1151 ext. 2320
FA-340
If you’re a current student and would like academic assistance, reach out to Dr. Dana Lee Ellis at dellis@laurentian.ca.
spad@laurentian.ca
Please contact the email above, and our recruitment team will get back to you!
More About The Program
Program Highlights:
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The four-year program leads to an Honours Bachelor of Commerce in Sports Administration (H.B.Com. SPAD).
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First-year introduces Sports Administration, financial information and business statistics, and an understanding of management science and economics.
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The second year focuses on delving further into management principles with courses in accounting, finance, human resources, sports marketing and operations management.
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In the third year of the program, course content and student experience focus on applying business principles to the sports industry with courses in sports finance, sports law, sports media and communication, together with elective courses from human kinetics and other disciplines.
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After the third year, students embark on a 4 to 8-month internship with a sports organization or business, designed to provide them with in-depth industry experience before graduation. students have interned for Toronto Maple Leafs, Hockey Canada, Toronto FC, Canadian Olympic Committee, Scottish Aquatics, Ottawa Senators, Georgia State Games, IMG, Trojanone, Under Armour, Toronto Blue Jays, Toronto Raptors, Red Bull, Edmonton Oilers.
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When students return to campus for the final fourth-year term, the curriculum focuses on final preparation for graduation and industry employment through special sports management courses as well as a major sports consulting trip where students present solutions to real problems faced by sports organizations. On past trips, students have consulted on projects for the Pittsburgh Penguins, NY Mets, NJ Nets, NY Knicks, Los Angeles Kings, Dallas Mavericks, Dallas Stars, Belfast Giants, Stanford Athletics, Miami Heat, San Diego Chargers, Oakland Athletics, Sport Canada, International Olympic Committee and many others.
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This program is only for the type of student who has an inquiring mind, likes to work with others, is driven to succeed, and will take advantage of the unique and incredible opportunities presented to them. SPAD is looking for hard-working, positive-minded people looking for career success and happiness. Business is what we do and sport is our passion.
Connect with SPAD Online
Twitter: @LU_SPAD
School Instagram: laurentianspad
Student Council Instagram: lu_spadcouncil
Connect with our alumni: https://laurentian.ca/spadalumni
Internships
SPAD believes strongly in the importance of experiential education (learning through doing, rather than just attending lectures). Highlights of the experiential learning approach are the internship opportunities offered throughout the four years. It is possible to have work placement terms during the summer after the first year, the summer after the second year, the summer after the third year and at any point during their fourth year.
Through 50 years of alumni and industry contacts, SPAD is incredibly well connected, with many organizations offering exclusive opportunities to SPAD students. Opportunities exist with every major professional sports league and teams throughout North America, as well as with sports apparel companies, national and international sports organizations, major games, marketing firms, player representatives, various agencies, and many other organizations within or outside of the sports industry.
Students are not limited to accepting internships locally. In fact, some of the best internship experiences have been when students have travelled to the United States, Scotland, England, and many other international destinations.
For more information about the internships or how to advertise an internship to SPAD students, please feel free to contact:
SPAD Internship Coordinator
Prof. Kathleen Zinn
Capstone Industry Consulting Experience
In the final semester of the SPAD program students are provided with a capstone experience that allows them to better understand the inner workings of large sports organizations and builds important and highly-relevant skills and knowledge. This provides the student with valuable experience, setting them up for a career in the sports industry.
Beginning at the start of the semester, small groups of students are given an organization to work within one specific international market. The organization will describe a significant business problem with which they are faced and the students are tasked with the responsibility of working with members of the organization, researching industry best practices and trends, analyzing the market, and developing recommendations for the organization.
In the final month of the semester, all students travel to the host community and deliver their recommendations to the organization’s executives in their board rooms. Often the recommendations provided by the student consultants are immediately adopted and job opportunities occasionally are offered to top-performing students.
Past trips have included Miami, New York, Los Angeles, Vancouver, the United Kingdom, Switzerland, and many other world-class sports cities. Partner organizations have included NCAA institutions, WNBA, NBA, NHL, MLB, NFL, MLS, MLL, and many minor league teams, as well as agencies, sports facilities, and apparel companies.
Visit the School of Sports Administration for more information
Admission Requirements
Ontario High School Applicants
Program Prerequisites:
- 1 grade 12 English U/M course; 1 grade 12 U/M Math courses; 4 other grade 12 U/M courses (2 12U/M Math courses are strongly recommended)
- A minimum overall average of 75% in the 6 best grade 12 U/M courses
Additional information for applicants who have completed Advanced Placement courses.
Additional information for applicants who have completed the International Baccalaureate.
Applicants from outside an Ontario High School
Canadian High School Applicants from outside Ontario
How To Apply
Canadian Applicants
If you are a Canadian citizen or permanent resident, you must complete your application through the Ontario Universities Application Center (OUAC).
For detailed instructions on the application process, see the How to Apply: Canadian Undergraduate Applicants page.
Apply Now as a Domestic Applicant
International Applicants
If you’re an international applicant, you must fill out the International Application Form.
For detailed instructions on the application process, see the How to Apply: International Students page.
Degree Options
Effective September 2016, COMM course codes will be replaced with ACCT, MGMT, MKTG, OPER and FNCE codes. This table explains the course equivalencies to help students and others understand the transition to the new course codes.
Students must follow these regulations in order to meet graduation requirements.
Program Requirements - 120 credits
FIRST YEAR
OPER 2006E Introduction to Management Science
ACCT 1001E Introduction to Financial Accounting
ECON 1006E Introduction to Microeconomics
ECON 1007E Introduction to Macroeconomics
SPAD 0100E Professional Development Workshops: Transition to University and Building a Personal Brand
SPAD 1016E Global Sport Business I
SPAD 1017E Global Sport Business II
STAT 2066E Business Statistics
MATH 1506E Introduction to Business Mathematics
OR 3 credits of first-year MATH (excluding MATH 1911 and MATH 1912)
3 credits of Indigenous content (may include courses from a list designed by the Faculty of Arts, and may be taken in upper years)
3 credits of electives
UPPER YEARS
To proceed to the upper-year required courses, students must complete all first-year requirements with a minimum GPA of 5.5, with a minimum grade of C on all required courses.
SECOND YEAR
ACCT 2011E Management Accounting I
FNCE 3006E Financial Management I
MGMT 2007E Commercial Law
OPER 2106E Management Information Systems
PHIL 2867E Business Ethics
SPAD 0200E Professional Development Workshops: Finding and Securing Employment
SPAD 2036E Sport Marketing I
SPAD 2037E Sport Marketing II
SPAD 2046E Event and Facility Operations
6 credits of electives
THIRD YEAR
HROB 2001E Introduction to Organizational Behaviour
HROB 2002E Management of Human Resources
OPER 3006E Operations Management
SPAD 0350E Professional Development Workshops: Mentoring, Consulting, and Problem-Solving in Sport Business
SPAD 4401E The Future of Sport Business
SPAD 4136E Sport Finance
SPAD 4146E Sport, Media and Communication
SPAD 4156E Sales in the Sport Industry
3 credits of SPAD or Faculty of Management 4000-level electives
6 credits of electives
FOURTH YEAR
MGMT 4033E Strategic Management and Policy
SPAD 4005E Internship
SPAD 4046E Field Trip Research Project
6 credits additional SPAD or Faculty of Management 4000-level electives
12 elective credits
Minor in Applied Sport Operations (FOR SPAD STUDENTS ONLY)
Students must use the electives in their SPAD degree to fulfill the requirements.
Required Courses (15cr):
PSYC 1105E Introduction to Psychology
SPAD 4006E Internship II
SPAD 4166E Sports Performance Analytics
LBST 2206E Labour Relations and Professional Sports
Elective Courses (9cr from the following):
SPAD 4027E Directed Study
SPAD 4167E Business Analytics in Sport
SPAD 4326E Independent Projects
SPAD 4336E Event Management
OPER 4006E Process and Capacity Analysis
OPER 4016E Project Management
HROB 4051E Interpersonal Skills
LBST 3056E Collective Bargaining
LBST 4096E Issues in Labour Arbitration
PHED 2317E Risk Management in Physical Education, Sport and Recreation
PHED 2606E Adventure Leadership
PHED 4216E Sports Psychology
Option in Finance (24 credits)
For the Option in Finance, see program requirements: Specialization in Finance requirements (24 credits, min. grade C).
(Available only to H.B.Com. or B.Com. students)
Option in Human Resources Management (27 credits)
For the Option in Human Resources Management, see program requirements: Specialization in Human Resources Management requirements (27 credits, min. grade C)
Option in Marketing (27 credits)
For the Option in Marketing, see program requirements: Specialization in Marketing requirements (27 credits, min. grade C)
Program Regulations
In order to be considered in good academic standing in SPAD, a student must:
- satisfy all conditions of admission;
- not fail more than 3 credits in an academic year or in the previous 30 credits; and
- maintain a cumulative grade point average of at least 4.0
A student who fails to meet the requirements for good academic standing will be allowed to continue in the program for no more than one year on academic probation. During the probationary year, if the student is able to achieve passing grades in all of their courses (a minimum of 24 credits is required) and return their cumulative grade point average to at least 4.0, then the student will be returned to good academic standing. A failure to achieve good academic standing following a probationary year will result in removal from the program.
Pass/Fail:
A passing grade in the Faculty of Management is considered to be at least a C or 4.0 grade. Any grade less than C or 4.0 in a course offered within the Faculty of Management is considered to be a failing grade.
Number of 1000-level Credits:
Students may only count a total of 42 credits at the 1000 level towards the 120 credits required for the degree. Any credits that exceed the limit of 42 must be replaced by at least an equal number of credits taken at the 2000, 3000, or 4000 levels.
Removal from the Program:
Students will automatically be removed from the program for any of the following reasons:
- failure twice to achieve a minimum of at least a C grade in a required course;
- failure to achieve good academic standing in 2 consecutive years
- more than 18 credits of failure overall; or,
- a notation of X on a student’s transcript, as per the Laurentian University Policy on Academic Honesty.
Readmission to the Program:
Students forced to leave the program, or those who choose to leave the program, must reapply through the internal program transfer process overseen by the Laurentian University Admissions Office prior to February 1 of the academic year preceding their intended return to the program. Readmission to the program will be subject to students being able to enter in good academic standing. Students could be eligible to receive advanced standing for courses completed while not in the program. Such cases will be considered on an individual basis.
Sample Courses
Please note that first year students are only required to take one 1000 level MATH Elective.
This is a series of workshops that will allow first-year students to learn skills and behaviours needed for success in a university business school, while also building a personal brand and preparing for their future careers. Students will be taught foundations in research skills, the use of specific computer software, interpersonal, communication, creative-thinking, and improvisational skills. Assignments will also include the development of a personal brand and the beginning of a professional portfolio. Students are graded on a pass/fail basis, based on attendance. (exp) cr 0. Restricted to students in the SPAD program
This course introduces students to the sport industry, both from an international and domestic viewpoint. Topics include sport management, social, ethical and cultural issues in sport, legal aspects, facility management, and sport finance. Theis course also introduces students to the case method approach with emphasis on developing decision-making skills. (lec 3) cr 3. Restricted to students in the SPAD program.
This course builds on the knowledge learned in SPAD 1016. Topics include covers professional sport leagues, corporate partnerships, sport service providers, international sport organizations, sport industry workers, sport tourism, and sport as entertainment. Emphasis will be placed on the impact of the sport industry on society as a whole. PREREQ: SPAD 1016. (lec 3) cr 3. Restricted to students in the SPAD program.
Topics include elementary logic and circuits, set theory and functions, mathematical induction, combinatorics, binomial theorem, the solution of elementary recurrence relations, and introduction to probability theory. PREREQ: 2 grade 12 4U mathematics (minimum 60%) or equivalent. For prerequisite purposes, MATH 1911 and MATH 1912 are considered equivalent to their associated 4U courses. Cross-listed as COSC 1056; students may not retain credit for both MATH and COSC 1056. (lec 3) cr 3.
This course introduces the application of statistics in the business workplace. It emphasizes the understanding of the underlying mathematical concepts of statistical tools, as well as their application to support managerial decision making. Topics include descriptive statistics, probability, probability distributions, statistical estimation, hypothesis testing of proportions, means and variances of populations, analysis of variance, and regression. Credits: 3cr. Methods of teaching: Lectures Pre-requisites: MATH 1000 level (excluding MATH 1911 and MATH 1912) Students may not retain credit for both STAT 2066 and STAT 1056, COMM 1056, STAT 2606, STAT 2126 and STAT 2246.
This course introduces deterministic and stochastic mathematical models that support decision making for management. Topics include linear and integer programming, network models, transportation problems, dynamic programming, CPM and PERT methods in project management, queuing theory, computer simulation and decision under uncertainty. Pre-requisites: MATH 1000 level (excluding MATH 1911 and MATH 1912) Credits: 3cr. Methods of teaching: Lectures Students may not retain credit for both OPER 2006 and COMM 1057
This course will provide students with an overview of the role of financial information in society and in their own lives. It will increase awareness of ethical and public policy issues. Content includes an exploration of the uses of financial information in decision making from the perspectives of managers, owners, creditors, governments, and other users. This is followed by an examination, in more detail, of issues involving income, cash flow, and economic resources from either management or owners' and creditors' points of view. The focus is "learning to learn" based on an interactive environment as well as individual efforts. Integral to this approach is the extensive use of real financial statement data. Throughout the course students will use excerpts from annual reports of corporations, reprinted as they originally appeared. Students will have ample opportunity to develop analytical and problem-solving skills as well as communication skills. Cross-listed with ADMN 1126. (lec 3) cr 3. Students cannot retain credit for both COMM 1106 and ACCT 1001.
This course provides an introduction to the functions of individual decision-makers, both consumers and producers, within the larger economic system. The primary emphasis is on the nature and functions of product markets, the theory of the firm under varying conditions of competition and monopoly, and the role of government in promoting efficiency in the economy. (lec 3) cr 3. Students may not retain credit for both ECON 1006 and either ECON 1005 or ECON 4000. Lecture (3.00).
This course provides an introduction to the theory of the determination of total or aggregate income, employment, output, price levels, and the role of money in the economy. The primary emphasis is on monetary and fiscal policy, inflation, unemployment, economic growth, and international economics. (lec 3) cr 3. Students may not retain credit for both ECON 1007 and either ECON 1005 or ECON 4000. Lecture (3.00).
This course introduces the skills, theories, and concepts of marketing management to develop real-life applications and marketing strategies. PREREQ: successful completion of all first year courses in Sports Administration with a minimum grade of 60% and an overall average of 70%. Student cannot retain credit for both SPAD 2036, MKTG 2006 and COMM 2036 (lec 3) cr 3.
This course builds on the skills, theories, and concepts of marketing management to develop real-life applications and marketing strategies in the context of the sport industry. Student cannot retain credit for both SPAD 2037 and COMM 2037. PREREQ: SPAD 2036 or permission of the instructor. (lec 3) cr 3.
This course examines current issues in event and facility management. Emphasis is placed on operations theories and best practices. PREREQ: SPAD 2036 and COMM 2056, or permission of the instructor. (lec 3) cr 3.
This course explores ethical issues which arise in the management of a modern corporation, such as the goals and functions of the firm, corporate social responsibility, conflicts between personnel, organizational and societal values, international and environmental issues, and the firm's duties to workers, consumers and other stakeholders. (lec 3) cr 3.Students may not retain credit for PHIL 2876, COMM 4066, MGMT 4091 and MGMT 2006.
This course is an introduction to management accounting and provides an overview of relevant information for decision-making on such matters as short run decision-making and long run decision-making. The course covers such topics as cost and revenue behaviour; alternate choice decisions under uncertainty; CVP analysis; differential cash flows; and operating budget and capital budget decisions. Cross-listed with ADMN 3106. PREREQ: ACCT 1001 (formerly COMM 1106, minimum C. (cst 3) cr 3. Students may not retain credit for COMM 2016, COMM 2015 and ACCT 2011.
This course sets up a basic framework (concepts, principles, tools and techniques) for making decisions affecting a firm's present and future cash flow. The focus is on financial statement analysis and the principle of time value of money. Students are provided with opportunities to apply these analytical tools and skills in making decisions with regard to financial planning and control, working capital management, and capital budgeting. The risk factor in financial decision-making is also introduced. PREREQ: COMM 1106 or 1107. (cst 3) cr 3. Students may not retain credit for ADMN 3116, COMM 2026 COMM 2025, and FNCE 3006. Cross-listed as ADMN 3116. Lecture (3.00).
This course introduces concepts and theories that explain individual, group, and organizational behaviour in organizations. Topics include personality, perceptions, motivation, communication, emotional labour, stress, power, conflict, leadership, team dynamics, team development, organizational culture, organizational structure and organizational change management. PREREQ: MGMT 1001. (sem 3). Students may not retain credit for COMM 2046, COMM 2045 and HROB 2001. This is an approved course for the Certified Human Resources Professional (CHRP) designation
This course focuses on theories and techniques of personnel management. Topics include employment legislation, human resource planning, job analysis, recruitment and selection, compensation, performance appraisal, training and development, employee benefits, employee relations, workplace health and safety, union management framework, and global human resource management. Prerequisite: MGMT 1001 or equivalent (sem 3) credits: 3. Students may not retain credit for COMM 2045, COMM 2047, COMM 4456 and HROB 2002.
This course covers operations management concepts and techniques for manufacturing and service sectors with an emphasis on planning, managing and controlling operations. Topics include forecasting, sales and operations planning, inventory and qualify management. A variety of quantitative techniques are also used for valuable insights in analysis and in decision-making. Credits: 3cr. Students may not retain credit for both OPER 3006E, and COMM 2056 and COMM 2055. Methods of teaching: Lectures. Pre-requisites: STAT 2066 and OPER 2006.
The course focuses on major legal issues in the world of sport. Topics include team operations, league operations (including the role of league commissioner/president), collective bargaining and the development of player associations, and player drafts. PREREQ: SPAD 1016, SPAD 1017, and SPAD 2037 or permission of the instructor. (lec 3) cr 3.
This course provides practical experience through an in-depth relationship with a community-based association. It is restricted to 20 students in the SPAD program. In order to register for the course, students must apply to the course professor by June 1 of the previous academic year. (lec 1, exp 2) cr 3.
This course examines financial management tools as they apply to sport organizations. Topics include economic impact, resource acquisition strategies, public-private partnerships, forms of ownership, event management, athletic representation and renumeration, and sport broadcasting. PREREQ: SPAD 1016, SPAD 1017, ECON 1006, ECON 1007, SPAD 2037, COMM 2017, and COMM 2027. (lec 3) cr 3.
This course examines the application of communication theories to the sport industry. Various media are explored in detail with a focus on message development, image building and crisis mamagement for sports through these media. PREREQ: SPAD 2037 or permission of the instructor. (lec 3) cr 3. Restricted to students enrolled in the Sports Administration program.
This course focuses on the theory and practice of those skills required to experience a successful selling career in the Sport Industry. PREREQ: SPAD 1016/17 and SPAD 2037. (lec 3) cr 3.
This course focuses on the best practices in event management in the sport industry. Topics include event planning, operational logistics, legal aspects, risk management, media marketing, sponsorship, and merchandising. PREREQ: SPAD 1016, SPAD 1017, SPAD 2037, COMM 2017, and COMM 2027. (lec 3) cr 3.
This course covers the relationship of the management process to information needs, and the effective application of computer-based information systems in meeting these needs. Topics include information systems, organization and strategy, data and business intelligence, e-business, networks and mobile business, ethics, privacy and security, and systems development. PREREQ: (MGMT 1001, MGMT 1006 or SPAD 1016) AND (COSC 1702 or equivalent). Student cannot retain credit for ADMN 4856, COMM 4147, OPER 4147 and OPER 2106 Management Information Systems. Methods of teaching: lectures. Credits: 3
This course is a supervised employment practicum in a sports-related field. PREREQ: SPAD 0300, SPAD 2037 and permission of the instructor. (exp) cr 6.
This course requires the student to participate in a consulting project for a sports industry organization. The student will work in a group to develop a consultant/client relationship with that organization. This involves selecting and delimiting a topic of investigation, doing a secondary analysis of existing data or studies, doing the appropriate primary research, and presenting the results and solution to the client in writing and orally. PREREQ: SPAD 0300, SPAD 2037, SPAD 2046, SPAD 4156, ACCCT-2011, FNCE 3006, HROB 2002, OPER 3006, ECON 1006, ECON 1007, minimum 0f 90 credits complete (tut 3) cr 3.
This capstone course covers the concepts of strategic analysis, and major steps of strategy formulation and implementation in organizations, while respecting principles of ethical and socially responsible business behaviour. The course analyses organizational structures, processes, strategies, and financially sound long-term recommendations for an innovative execution of local and global strategies. PREREQ: At least 90 university credits obtained including successful completion (Minimum grade of C) of ACCT 2011, MKTG 2006 or 2001, HROB 2002, FNCE 3006, OPER 3006. Students registered in H.B.Comm. SPAD may replace MKTG 2006 or 2001 by SPAD 2036 or 2037. Students may not retain credit for both MGMT 4033 and any of the following: COMM 4006 (MGMT 4031), COMM 4007 (MGMT 4032) and COMM 4005. Students must be registered in a program within the Faculty of Management. (cst/exp/lec 3) cr 3.
The course focuses on major legal issues in the world of sport. Topics include team operations, league operations (including the role of league commissioner/president), collective bargaining and the development of player associations, and player drafts. PRE-REQ: SPAD 2037 3cr. Lec. Students cannot retain credit for both SPAD 4126 and SPAD 3016
This course examines financial management tools as they apply to sport organizations. Topics include economic impact, resource acquisition strategies, public-private partnerships, forms of ownership, event management, athletic representation and remuneration, and sport broadcasting. PRE-REQ: OPER 2006, STAT 2066 and SPAD 2037. 3cr. Lec. Students cannot retain credit for both SPAD 4136 and SPAD 3036
This course focuses on the theory and practice of those skills required to experience a successful selling career in the Sport Industry. PRE-REQ: SPAD 4156. 3 cr. Lec. Students cannot retain credit for both SPAD 4156 and SPAD 3056
This course examines the application of communication theories to the sport industry. Various media are explored in detail with a focus on message development, image building and crisis management for sports through these media. PRE-REQ: SPAD 2037. 3 cr.Lec. Students cannot retain credit for both SPAD 4146 and SPAD 3046
Faculty Members
Sessional Faculty:
- Dania Johanson
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