


“Everyone should know about investment and should invest, whether you are studying business, theatre or medicine.”
Jonathan Goodman
Goodman Gold Challenge (GGC) Founder
Introduction
The Goodman Gold Challenge (GGC) is a unique mining investment management competition for undergraduate students. The vision is to create a real-world business competition, using existing companies in their current situations, requiring decisions based on the analysis of industry trends and a changing environment. Unlike all other business competitions, this one is not paper-based and does not use fictitious company. It is unique!
About the Goodman Gold Challenge
THE CHALLENGE - It’s called a challenge for a reason.
The GGC enacts an investment scenario in which each participating university team plays a finance firm. The firms are competing for a single, wealthy client’s business, impersonated by Mr. Jonathan Goodman and an investment committee. Mr. Goodman being interested in investing in the mining industry, the teams will have narrowed down their potential choices to three “favourites”, the three companies analysts prefer in the mining industry.
The top executives from these three companies will “pitch” their businesses to the teams, and they will need to select the one in which to invest Mr. Goodman’s capital or a portion of a pension fund.
The teams will have to prove through thorough analysis that they indeed have a better investment than the other teams, and justify their decision. This will be based on a variety of financial and management analysis tools, such as risk analysis, net present value calculations, etc.
GGC: A PREMIER INVESTMENT COMPETITION FOR FUTURE MINING INDUSTRY LEADERS
Hosted by Laurentian University’s Goodman School of Mines and the Faculty of Management, the Goodman Gold Challenge is a competition unlike any other. Students will evaluate the investment potential of three mining companies currently trading on the TSX or TSX-V and recommend to their top tier clients a single company for their portfolio.
The GGC will provide students with a real-life experience, putting their academic credentials to a vital test. Students will have a once-in-a-lifetime opportunity to interview three mining company CEOs about the current and projected financial strength of their company and why it belongs on their Tier 1 client list. Students will meet with REAL industry analysts to go over their work and who will provide advice, mimicking a financial firm obtaining advice from an exterior consultant. The competition offers multiple opportunities for students to network with CEOs, CFOs, industry professionals, business executives and students from other universities.
Their performance could win their team shares worth the equivalent of four (4) ounce of gold.
Ready to Win (4) Ounces of Gold?
THE COMPETITION
The Goodman Gold Challenge (GGC) is a unique investment management competition for undergraduate students. Using 3 existing mining companies in their current situations, the GGC is unlike all other business competitions; not paper-based and not using fictitious companies.
THE DETAILS
WHO - Team of 4 undergraduate students
WHERE - Laurentian University’s Goodman School of Mines, Sudbury, Ontario, Canada
WHEN - January 28 to January 30, 2026
HOW - $1100 Registration Fee per team
WHAT - The Goodman Gold Challenge, of course!
Overview of 2026 Events
Opening Gala
Wednesday evening social
One-on-one session with CEOs
One-on-one session with industry analysts/judges
Finalize presentations
Final round of presentations
Awards gala
Evening social
Other Information

HOTEL ACCOMMODATIONS
Hilton Garden Inn Sudbury is proud to be the Goodman Gold Challenge’s official accommodations partner.
Relax and enjoy the great hospitality of Sudbury’s brand new full service hotel, the Hilton Garden Inn featuring our Garden Grille restaurant, lounge and bar, indoor salt water pool, fitness and business centre and 120 beautiful contemporary guest rooms.
COACHES / SUPERVISORS
Teams who wish to be accompanied by an academic supervisor or coach may do so. Coaches and supervisors are offered a discounted price for attending at the Goodman Gold Challenge, as follows:
Faculty/ Coach Plan: $1100 CDN
This includes accommodations for four nights, shuttle to and from the Sudbury airport and the hotel (with students), transportation between venues during the competition, breakfast, lunch and snacks, both galas, and some local excursions. Dinner for Friday evening is not included and is the sole responsibility of the coach.
PAST GOODMAN GOLD CHALLENGE EVENTS & HIGHLIGHTS






