Introduction to Marketing Management

This course covers the application of theory and analytical tools from the marketing management viewpoint. Students are expected to build on the foundation provided in COMM 5306. This integrated study will focus on the analysis and solution of complex marketing problems in a contemporary environment. Grading will be on the basis of assignments and exams. Prerequisite: COMM 5306.

COMM-5307EL
Commerce & Administration
3.00
GR