Sport, Media and Communication

This course examines the application of communication theories to the sport industry. Various media are explored in detail with a focus on message development, image building and crisis management for sports through these media. PRE-REQ: SPAD 2037. 3 cr.Lec. Students cannot retain credit for both SPAD 4146 and SPAD 3046

Course code: SPAD-4146EL

Department: Sports Administration

Credits: 3.00

Course Type: UG