Social Media in Sport

This course covers the influence of communication and social media in sports and how these technologies are changing the communicative infrastructure of sports. Students explore how social media is re-configuring sports media, how sports organizations are managing social media, and how social media affects fan behaviour and athlete communication. PREREQ: SPAD 2037, or instructor's permission. (lec 3) cr 3

Course code: SPAD-4106EL

Department: Sports Management

Credits: 3.00

Course Type: UG