Sport Marketing II

This course builds on the skills, theories, and concepts of marketing management to develop real-life applications and marketing strategies in the context of the sport industry. Student cannot retain credit for both SPAD 2037 and COMM 2037. PREREQ: SPAD 2036 or permission of the instructor. (lec 3) cr 3.

Course code: SPAD-2037EL

Department: Sports Administration

Credits: 3.00

Course Type: UG