Applied Marketing

This course examines market applications using case method, allowing students to put into practice the foundations of marketing. Marketing topics introduced include: Business to business marketing, international marketing, eMarketing, retailing, marketing research, marketing of services and customer relations. PREREQ: MKTG 2006 (CST 3) Students cannot retail credit for both MKTG 2011 and COMM 2037 and/OR SPAD 2037.

Course code: MKTG-2011EL

Department: Business Administration

Credits: 3.00

Course Type: UG