Marketing Management

This course introduces the fundamentals of marketing management. Topics include components of the external environment, competition, market definition, segmentation and positioning. PREREQ: MGMT 1001 (Lec 3) Students may not retain credit for both MKTG-2006 and SPAD 2036 and COMM 2036.

Course code: MKTG-2006EL

Department: Business Administration

Credits: 3.00

Course Type: UG