Business Administration - Marketing

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With the Marketing BBA, students have the ability to focus their studies and gain real-world experience.

The BBA in Marketing is one of several specialized programs offered only on campus in Sudbury by the Laurentian University Faculty of Management. The Faculty of Management develops socially responsible leaders for the global business world by providing flexible management education grounded in respected scholarship. Innovative and collaborative, BBA specialized programs provide students with the opportunity to obtain a four-year Bachelor of Business Administration degree in the following areas: Accounting, Entrepreneurship, Finance, Human Resources Management, International Management, Marketing and Operations Management, besides a Bachelor of Business Administration. A Laurentian Bachelor of Business Administration degree means that students can meet employer demands for well-diversified and flexible candidates.

The BBA in Marketing program, allows you to study full-time or part-time. It focuses on developing skills that will allow graduates to take on management positions in the ever-changing world of business. You may be able to contribute to research projects and leave your mark on your community. You can also take part in competitions in Northern Ontario and elsewhere in Canada and other countries to show off your marketing management skills.

Academic Advisor

Dr. Patricia Orozco

Email: bba@laurentian.ca

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By land area, Greater Sudbury is the largest city in Ontario and as such, the great outdoors beckon with its vast expanse of lakes and waterways, varied terrain, forests and comprehensive network of trails.

Program Details

Delivery Method: On campus

Program Language: English

Program highlights:

You may benefit from an entire year of practical field experience through business co-op internship (within the 4 year program, some conditions are required, otherwise there is a placement course.
Travel with the International Student Exchange Program. Laurentian University is among the only three Canadian universities to give students the opportunity to study in one of 260 member institutions in more than 30 countries around the world.
Study in small classes which allow for more interaction among students and direct access to professors at upper-year levels.

EPAS Accreditation

In June 2019, Laurentian University had its international EPAS accreditation renewed for its Bachelor of Business Administration program and BAA programs, as well as its Bachelor of Commerce in Sports Administration (B.COM. SPAD). With this international recognition, Laurentian Faculty of Management students gain additional qualifications as well as a competitive advantage in the world labour market.

Click here for more information on EPAS Accreditation.

Admission Requirements

Ontario High School Applicants

Program Prerequisites:

1 grade 12 English U/M course; 2 grade 12 U/M Math courses; 3 other grade 12 U/M courses
A minimum overall average of 70% in the 6 best grade 12 U/M courses

*Students admitted with only one math will be required to successfully complete MATH1912 – Elementary Calculus in the first year of the program.

Additional information for applicants who have completed Advanced Placement courses.

Additional information for applicants who have completed the International Baccalaureate.

Applicants from outside an Ontario High School

International Students

Canadian High School Applicants from outside Ontario

Applicants from Colleges

Applicants from other Universities

Mature Students

How To Apply

Canadian Applicants

If you are a Canadian citizen or permanent resident, you must complete your application through the Ontario Universities Application Center (OUAC).

For detailed instructions on the application process, see the How to Apply: Canadian Undergraduate Applicants page.

Apply Now as a Domestic Applicant

International Applicants

If you’re an international applicant, you must fill out the International Application Form.

For detailed instructions on the application process, see the How to Apply: International Students page.

Apply Now as an International Applicant

Degree Options

Note for Current Students

The degree options listed below are for the upcoming academic year, not the current academic year. If you are a current student looking for which courses to take in order to complete your degree options from a previous academic year's curriculum, please consult with an academic advisor.

Effective September 2016, COMM course codes have been replaced with ACCT, FNCE, HROB, MGMT, MKTG and OPER codes. This table explains the course equivalencies to help students and others understand the transition to the new COMM course codes in the BBA program.

Bachelor of Business Administration in Marketing

Students must follow these regulations in order to meet graduation requirements.

Available on-site only.

Core BBA requirements (60 credits, min. grade C):

ACCT 1001E Using Financial Information
COSC 1702E Computer Applications II or COSC 1701E**
ECON 1006E Introduction to Microeconomics
ECON 1007E Introduction to Macroeconomics
MGMT 1001E Foundations of Management
MGMT 2006E Sustainable Management, Corporate Ethics and Social Responsibility
3 credits of first year MATH (excluding MATH 1911 and MATH 1912)*
3 credits of Indigenous content (may include courses from a list designed by the Faculty of Arts, and may be taken in upper years)

*Students admitted with 1 credit of Grade 12 mathematics must take MATH 1912 E Elementary Calculus as an elective.
**Students may be exempted from the Computer Applications course if they have passed an equivalent course. They will need to take another 3 credits of electives instead.

Upper Years required courses
ACCT 2011E Management Accounting
FNCE 3006E Financial Management
HROB 2001E Introduction to Organizational Behaviour
HROB 2002E Management of Human Resources
MGMT 2007E Commercial Law
MGMT 4033E Strategic Management
MKTG 2006E Marketing Management
OPER 2006E Introduction to Management Science
OPER 3006E Operations Management
OPER 4147E Management Information Systems
STAT 2066E Business Statistics
One of the three following courses:

FNCE 4027E International Finance

MGMT 3006E International Management

MKTG 4041E International Marketing

Specialization in Marketing requirements (27 credits, min. grade C):

a) 12 credits of required courses (Note: MKTG 2011 is a required course for the below):

MKTG 4021E Marketing Communications

MKTG 4031E Advanced Marketing Planning

MGMT 4071E Venture Initiation

MKTG 4071E Consumer Behaviour

b) 6 credits from the following: All courses are 3 credits, unless otherwise specified
MGMT 4906E Topics in Management

The above course is admissible if the research topic is in the field of the option.

ACCT/FNCE/MGMT/MKTG/HROB/OPER 4906E Current Topics in Administration
The above courses are admissible if the course topic is in the field of the option.

MGMT 4041E Case Analysis and Competition I
MGMT 4042E Case Analysis and Competition II
MGMT 4101E Small Business Counselling Service I
MGMT 4102E Small Business Counselling Service II
The above courses are admissible if the counselling or case topic is in the field of the option.

MGMT 4072E Venture Launching (if not taken as a required course)
MGMT 4081E The Business Environment
MKTG 4041E International Marketing

MKTG 4051E Marketing Research

MKTG 4061E Social Media Marketing

MKTG 4091E Business to Business Marketing

c) 9 credits from the list below than have content related to theme A, B, C, …, or any other course approved by the program coordinator): Please see departmental listings for more elective choices. Prerequisite requirements may apply as well as instructor's or department approval for registration in non-BBA course electives outside the Faculty of Management. All courses are 3 credits, except otherwise specified.
ANTR 2136E Work and Livelihoods Across Cultures
ANTR 3106E Cross-Cultural Studies of Local Development
ANTR 3166E Development and Canadian Indigenous Community Organization
CINE 1005E Motion Picture Arts: Form (6cr)
CINE 1206E Photography

COST 1116E Introduction to Mass Media
COST 2446E The Dynamics of Interpersonal Communication I
COST 2447E The Dynamics of Interpersonal Communication II
COST 2606E The Decorated Body as Communication
COST 3006E Technology and the Individual Experience
COST 3606E Sports, Communication and Culture
COST 4506E New Media Policy
COST 4507E Mass Media and Democracy
COST 4526E Current Issues in Communication Studies
COST 4527E Media Spectacle
DEUT 1005N Introductory German (6cr)

ENVI 1507E Introduction to Environmental Studies
ENVI 2516E Ecological Footprints and Demographic Change
ESPA 1005E Introductory Spanish (6cr)

GEOG 3056E Topics in Geographic Information Systems Application
GEOG 3267E Contemporary Issues in Economic Geography
GEOG 4217E Population and Development
HIST 3866E Popular Culture of the 20^th Century
INDG 1116E Foundations of Aboriginal Peoplehood
INDG 1117E Implications of Aboriginal Peoplehood
INDG 2285E North American Native People: Tradition (6cr)
INDG 2316E Foundations of Indigenous Ecological Knowledge
INDG 3105E Canadian Law, Politics and Aboriginal People (6 cr.)
INDG 3285E Living With the Land: Indigenous Knowledge in Theory and Practice (6 cr.)
INDG 4405E Seeing With A Native Eye (6 cr.)
ITAL 1005E Introductory Italian (6cr)

LANG 1005F Grammaire appliquée à la rédaction (6cr)
LANG 3016F Le français et les medias
LANG 4036F Rédaction professionnelle

MUSC 1015E Introduction to the History of Music in Western Culture (6cr)

PHIL 1115E Introduction to philosophy (6cr)
PHIL 2217E Environmental Ethics
PHIL 2525E Contemporary Moral Issues (6cr)
PSYC 1105E Introduction to Psychology (6cr)
PSYC 2707E Motivation
SOCI 1015E Understanding Society (6cr)
SOCI 2007E The Adolescent and Society
SOCI 2636E Desire, Love, and Work I: The Social Making of Gender
SOCI 2656E Social Inequality: Gender, Race, Class and Power
SOCI 3636E Desire, Love, and Work II: The Social Making of Sexuality
SOCI 3056E News, Pop Culture, and Power, Critical Perspective on Mass Media

THEA 1116E Introduction to the Theatre Arts

THEA 1117E Theatre and Performance on This Land
WGSX 1005E Introduction to Women's and Gender Studies (6cr)
WGSX 2016E The Production of Knowledge
WGSX 2036E Gender, Work and Families
WGSX 2046E Gender, Race and Racism
WGSX 2106E Representations of Women and Gender in the News

WGSX 3326E Girl Cultures

Note: required courses in Marketing are available on a two-year rotation. Students are responsible for planning their course choices accordingly during the upper years of the program.

Elective credits (33 credits), which must include 12 non-BBA credits.

Note:

Mandatory BBA courses cannot be counted towards a specialization.
A student cannot obtain credits for both JURI 2306 and MGMT 2007.
A student must normally succeed in all ACCT 2011, MGMT 3006, FNCE 3006, MKTG 2001, HROB 2001, HROB 2002, OPER 3006 courses prior to starting MGMT 4033 or MGMT 4033 must be part of the last 30 credits taken during the BBA program.

Co-op option

The Co-op option allows a student to obtain a BBA within four years, including one year of work experience.
A student wishing to pursue the Co-op option must obtain a minimum grade of C for the following courses: MGMT 1001, MGMT 1007, ACCT 1001, STAT 2066 and OPER 2006 and 6 credits BBA courses at the 2000 level before the first Co-op placement. The student must also pass an interview within the Faculty of Management. Co-op placements can be credited as FNCE/MGMT/MKTG 3816 (3 credits) for the first placement, and FNCE/MGMT 4815 (6 credits) for the second placement, when the student satisfies the requirements for these courses.
Co-op placements normally take place over the summer following the second year of the BBA program and over the January to August period preceding the fourth year of the BBA program.

Minor in Marketing

(Only available to students NOT in BBA or H.B.Com.)
Available on-site only.

a) Mandatory Courses: 12 credits, min. grade C

MGMT 1001E Foundations of Management

MGMT 1007E Foundations of the Management of Organizations II OR MGMT 2006E Sustainable Management, Corporate Ethics And Social Responsibility Perspective

MKTG 2006E Marketing Management

MKTG 2011E Applied Marketing

b) Elective Courses: 12 credits (min. of 6 credits in the 3000 or 4000 level) from:

(ACCT, MGMT, HROB, MKTG, OPER and FNCE courses at the 1000 and 2000 levels must have been passed with a C before taking electives at higher levels)

MGMT/MKTG 4906E Current Topics in Administration

The topic of the course must be related to the field of the minor.

MGMT 4101E Small Business Counselling I

MGMT 4102E Small Business Counselling II

The above courses are acceptable if the consulting project is related to the field of the minor.

MKTG 4051E Marketing Research

The above course is acceptable if the research project is related to the field of the minor.

MGMT 4995E Internship

The above course is acceptable if the work experience is related to the field of the minor.

MGMT 4081E The Business Environment

MKTG 4071E Consumer Behaviour

MKTG 4021E Marketing Communications

MKTG 4031E Advanced Marketing Planning

MKTG 4051E Marketing Research

MKTG 4091E Industrial (Organization) Marketing

MKTG 4061E Social Media Marketing

MKTG 4041E International Marketing

BBA PROGRAM REGULATIONS

In order to graduate with a BBA degree, a student must:
1) Satisfy all the stated requirements for the degree
2) Complete 120 credits with minimum overall GPA of 3.5 for non-honours and 5.5 for honours degree
3) Complete 60 credits of required courses (BBA core requirements), with a minimum grade of C in each course after no more than two attempts per course.
4) Complete 60 credits of elective courses which must include at least 12 credits BBA and 12 credits in non-BBA courses.
5) Receive a grade of at least C in BBA elective courses
6) Count no more than 48 credits in 1000 and 9100 level courses

Academic Standing
A student in the BBA program is in good academic standing if he or she meets the following conditions:
1) Has satisfied all conditions of admission.
2) Has attained a minimum grade of C in each of the required courses (60 credits).
3) Has attained an overall GPA of at least 3.5 on all passed courses
4) Has failed no more than 6 credits in an academic year or in 30 consecutive credits
Note: The BBA program requires a grade of C for all required BBA courses. A student who does not obtain this minimum must repeat the course as soon as possible or abandon the program.

Probation
A student who fails to attain good academic standing in a given academic year or in 30 consecutive credits will be allowed to continue in the program on probation for no more than one academic year or 30 consecutive credits. If after this time a student has not attained good academic standing, he or she must withdraw from the program.

Withdrawal
A student will be required to withdraw from the program if he or she meets one or more of the following conditions:
1) Does not satisfy all the conditions of admission within the first 30 credits.
2) Has failed more than 42 credits.
3) Has not achieved good academic standing in two academic years or 60 consecutive credits.
4) Has failed a required course twice.

Transfer from the general BBA to a specialized BBA program
A student can at any moment ask to be transferred into one of the specialized BBA programs and retain the credits already obtained for courses passed with the minimum required grade. The student is required to satisfy all the conditions of the new program and may have to take over 120 credits in order to satisfy the requirements of the option chosen.
Specialization courses are offered over a two-year rotation. It is the responsibility of the student to plan mandatory specialization courses choices over the last semesters of the program according to the chosen curriculum.

Transfer from the H.B.Com. to the B.B.A. programs (general or specialized)
An H.B.Com. student can at any moment ask to be transferred into one of the B.B.A. programs and retain the credits already obtained for courses passed with the minimum required grade. The student is required to satisfy all the conditions of the new program and may have to take over 120 credits in order to satisfy the requirements of the option chosen if they transfer after the second year of the program.

SPAD 1016 and 1017 are considered equivalent to MGMT 1001 and 1007 respectively, but only when it comes to prerequisites for BBA 2000-level courses.

SPAD 2036 AND SPAD 2037 are equivalent to MKTG 2006 and 2011.

SPAD 4006 is equivalent to a BBA 4000 level course (not a specific course...just that it meets the requirement as a BBA 4000-level elective).

SPAD 4005 (Internship) is equivalent to FNCE/MGMT/OPER 4995.

Second specialization
BBA students may attempt obtaining a second specialization but must be aware that most advanced courses are rotated over two years by most departments. Obtaining a second specialization is therefore likely to oblige the student to plan for at least an extra Fall or Winter semester of study, as these courses are rarely offered in the Spring-Summer session or online.
A second specialization must include 27 credits. In situations where the second specialization contains mandatory credits overlapping those of the first specialization, substitute courses will have to be identified by the Chair of the department, taking into account availabilities of courses.

Second minor (for students outside the Faculty of Management)
Students may attempt obtaining a second minor but must be aware that most advanced courses are rotated over two years by most departments. Obtaining a second minor is therefore likely to oblige the student to plan for at least an extra Fall or Winter semester of study, as these courses are rarely offered in the Spring-Summer session or online.
A second minor must include 24 credits. In situations where the second minor contains mandatory credits overlapping those of the first minor, substitute courses will have to be identified by the Chair of the department responsible for that minor (within the Faculty of Management), taking into account availabilities of courses.

Courses

*For more specific details on the program, please review the BBA Student Guide.

Year:

- ACCT-1001EL - Understanding and Using Financial Information COSC-1702EL - Computer Applications II ECON-1006EL - Introduction to Microeconomics ECON-1007EL - Introduction to Macroeconomics MGMT-1001EL - Foundations of Management MGMT-2006EL - Sustainable Management, Corporate Ethics and Social Responsibility Perspective MKTG-2011EL - Applied Marketing MGMT-2006EL - Sustainable Management, Corporate Ethics and Social Responsibility Perspective HROB-2001EL - Introduction to Organizational Behaviour HROB-2002EL - Management of Human Resources MGMT-2007EL - Commercial Law MKTG-2006EL - Marketing Management OPER-2006EL - Introduction to Management Science STAT-2066EL - Business Statistics - Business Statistics FNCE-3006EL - Financial Management I OPER-3006EL - Operations Management MGMT-3006EL - International Management MKTG-4021EL - Marketing Communications MKTG-4031EL - Advanced Marketing Planning MKTG-4041EL - International Marketing

MKTG-4051EL - Marketing Research MKTG-4061EL - Social Media Marketing MKTG-4071EL - Consumer Behaviour MKTG-4091EL - Industrial (Organization) Marketing MKTG-4906EL - Current Topics in Marketing MGMT-4071EL - Venture Initiation MGMT-4072EL - Venture Start-Up MGMT-4081EL - The Business Environment MGMT-4041EL - Case Analysis and Competitions I MGMT-4042EL - Case Analysis and Competition II MGMT-4101EL - Small Business Counselling I MGMT-4102EL - Small Business Counselling II MGMT-4033EL - Strategic Management FNCE-4027EL - International Finance HROB-4101EL - Training and Development HROB-4102EL - Recruitment and Selection HROB-4906EL - Current Topics in Organizational Behaviour MGMT-3816EL - Coop Placement I MGMT-4815EL - Coop Placement II MGMT-4995EL - Internship OPER-4116EL - Purchasing and Sourcing Management OPER-4016EL - Project Management