This course focuses on best practices in event management in the sport industry. Topics include event planning, operational logistics, legal aspects, risk management, media marketing, sponsorship, and merchandising. PREREQ: SPAD 1016, SPAD 1017, SPAD 2037, ACCT 3001, and FNCE 3007. (lec 3) cr 3. Students cannot retain credit for both SPAD 4336 and SPAD 3256.