Social Media Coordinator, Digital Strategy
Required Position
Full-Time Term Appointment until September 30, 2025
THIS POSITION IS DESIGNATED AS ONE THAT MAY REQUIRE A
DIFFERENT WORK WEEK AND/OR HOURS OF WORK.
The current Schedule is Monday to Friday, 8:30 a.m. to 4 p.m. (summer hours), or
Monday to Friday, 9 a.m. to 4:30 p.m. (winter hours). Upon four weeks’ notice, the work
week and/or hours of work may be changed. (This may include evening and/or weekend
shifts.)
Responsibilities
Reporting to the Manager, Digital Strategy, the Social Media Coordinator contributes to Laurentian University’s social media strategy and day-to-day operations on a variety of platforms. The Social Media Coordinator will be responsible for creating, curating, and publishing content across our social media channels to support student recruitment and retention. Additionally, the coordinator will be responsible for managing social ad campaigns, engaging directly with our online communities, providing training, and reporting on key performance metrics.
- Creates, curates, and publishes social media content including video, images, and creative copy;
- Creates and maintains a social media content calendar with input from stakeholders;
- Regularly updates Laurentian University’s primary social media profiles;
- Provides guidance and training to stakeholders across campus on social media platform best practices;
- Supports creation of ad content and configuration for social ad campaigns;
- Generates reports on key metrics for organic and paid social content;
- Responds to social media comments and direct messages;
- Occasionally captures and shares media assets from live events; and
- Performs other duties as assigned
Qualifications
- Post-secondary education in a relevant field (such as Marketing, Communications, etc.) is highly preferred;
- 1 year of experience successfully managing one or more social media accounts;
- 2 years of experience using various multimedia design tools (i.e., Canva, After Effects, etc.);
- 1 year of experience managing social ads;
- Knowledge of multiple social media platforms;
- Positive attitude and strong interpersonal skills;
- Ability to work in a fast-paced environment;
- Suitable knowledge of online marketing strategies and tactics;
- High level of creativity;
- Comfortable working with analytical tools and data;
- Possess ability and willingness to learn new skills and software tools;
- Knowledge of university community and the student lifecycle would be an asset;
- Ability to work fluently (verbal and written) in both official languages, French and English, is required.
Apply Now
Applications will only be accepted through our online form.