Business Analytics in Sport

This course examines how analytics helps teams manage revenues. We examine how they use statistical models to find new fans, retain existing ones, and predict their choices. We introduce methods to evaluate the effectiveness of promotions, and prepare ticket packages. Prediction models are used to estimate future attendance and revenues from different variable ticket packages and dynamic ticket systems. Prerequisites: STAT2066, or equivalent course in statistics, SPAD 2037, or permission of the professor. 3 cr. Lec.