This course introduces the field of marketing communication including traditional advertising, online advertising, promotion, public relations, personal selling, direct marketing, event marketing and sponsorships. The major objective of the course is to enable students to design and implement an integrated marketing communication plan for an organization. PREREQ: At least 60 university credits obtained including MKTG 2011 or SPAD 2037 or COMM 2037. Students cannot retain credits for both MKTG 4021and any of the following: COMM 4336, ADMN 4336. (cst/lec 3) cr 3.