Audiences and Issues

This course introduces students to the challenges and necessary skills needed to communicate with different public audiences. The course links research on how audiences think about, and respond to, conversations about science with case studies that demonstrate how communication efforts can succeed or struggle in different personal, social, and political contexts. Students learn to adapt their communication approach to the needs, background knowledge, values, attitudes, and risk perceptions of different audiences in the context of current science and technology issues. (exp 1, lec/sem 2) cr 3