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Marketing Research

Students undertake a practical marketing research: defining a marketing problem, designing the research, undertaking the research, analyzing the collected data, and making relevant inferences and recommendations. Students have the choice of topics to research, including, but not limited to: product, media, attitude research and market forecasting for both consumer and industrial markets. PREREQ: MKTG 2011 or SPAD 2037. (cst-exp 3) cr 3 Students cannot retain credit for both COMM 4316 and MKTG 4051.

Marketing and Management