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International Marketing

The course focusses on the preparation of international marketing plans based on country economic and social analyses relevant to international and multinational marketing. Students are exposed to problems and perspectives of marketing within various countries in terms of specific business, environmental and ethical contexts. PREREQ: MKTG 2011, COMM 2037 or SPAD 2037. (cst 3) cr 3. Cross-listed as ADMN 4376.

Marketing and Management