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Research & Publication

School of Sports Administration

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Some of our Research includes:

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Ellis. D., Gauthier, M.E., Séguin, B. (2011). Ambush Marketing, the Olympic and Paralympic Marks Act and Canadian National Sport Organizations: Awareness, perceptions and impacts. Journal of Sponsorship, 4(3), 253-271.

 

Ellis. D., Scassa, T., Séguin, B. (2011). Framing Ambush Marketing as a Legal Issue: An Olympic Perspective. Sport Management Review, 14(3), 297-308.
DOI: https://doi.org/10.1016/j.smr.2011.02.002

 

Séguin, B. & Ellis D. (2011). Chapter 23: Ambush Marketing. In L. Robinson, P. Chelladurai, G. Bodet; P. Downward. Routledge Handbook of Sport Management (pp. 311-323). Routledge: New York.
DOI: https://doi.org/10.4324/9780203807224.ch23.

 

Ellis, D., Parent, M.M., Seguin, B. (2016). Olympic Ambush Marketing Networks and Knowledge Transfer: Examining their impact on the institutionalization of anti-ambush marketing legislation. Journal of Sport Management 30(5), 473-489.
DOI: https://doi.org/10.1123/jsm.2015-0205.

 

Ellis, D. (2016). Chapter 20: Sport Brands and Consumers. In R. Hoye and M.M. Parent, SAGE Handbook of Sport Management (pp. 345-367). Sage Publications: Thousand Oaks.
DOI: https://doi.org/10.4135/9781473957961.n20.

 

Ellis, D.; Leopkey, B. (2018). Chapter 10: The Same but Different: Comparison of Marketing Approaches in Men’s and Women’s Football Events. In J.J. Zhang and B.G. Pitts (Eds.), The Global Football Industry: Marketing Perspectives. New York: Routledge.
DOI: https://doi.org/10.4324/9781351117982-10.

 

Ellis, D., Patry, P., O’Reilly, N., Seguin, B. (2019). Ambush Marketing and the Olympic and Paralympic Marks Act: A National Sponsor Perspective. International Journal of Sport Management and Marketing, 19(3/4), 184-207.
DOI: https://doi.org/10.1504/ijsmm.2019.10021361.

 

Leopkey, B. Ellis, D. (2019). Sport event hosting capacity as event legacy: Canada and the hosting of FIFA events. Sport, Business and Management: An international journal, 9(1), 45-62.
DOI: https://doi.org/10.1108/sbm-09-2017-0047

 

Ellis, D. Séguin, B. Parent, M.M. (2019). Anti-ambush Marketing Legislation and Institutionalized Brand Protection: Impacts and Implications. International Journal of Sport Management, 9(3), 247-274.

 

Byun, J., Leopkey, B. and Ellis, D. (2019). Understanding joint bids for international large-scale sport events as strategic alliances. Sport, Business and Management: An International Journal, 10(1), 38-57.
DOI: https://doi.org/10.1108/sbm-09-2018-0074.

 

Byun, J., Leopkey, B. and Ellis, D. (2020). Examining post-merger sociocultural integration in sport. European Sport Management Quarterly, [published online ahead-of-print]
DOI: https://doi.org/10.1080/16184742.2020.1776747.

 

Byun, J., Ellis, D., Leopkey, B. (2020). The pursuit of legitimacy through strategic alliances: the examination of international joint sport event bidding. European Sport Management Quarterly, [published online ahead-of-print]
DOI: https://doi.org/10.1080/16184742.2020.1759668.