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Program Details

School of Sports Administration

Body: 

The School of Sports Administration offers a limited enrollment, four-year interdisciplinary professional program that combines extensive exposure to the functional areas of business management with the practical and theoretical exposure to the sport industry.

The Bachelor of Commerce Sports Administration program (BCom SPAD) will prepare individuals for positions of responsibility in a variety of sport industry organizations such as professional sports, national and provincial sport governing bodies, for-profit and non-profit sport organizations, sport equipment and apparel manufacturing, or athletic and recreation departments. Many graduates will also find success in work outside of the sport industry. The opportunities are endless.

History of the Program

The School of Sports Administration (SPAD) was founded in 1972, when it became apparent that sport industry organizations and businesses required personnel with specific training and education. Laurentian University faculty members from the School of Commerce and Administration and the School of Physical and Health Education developed a unique partnership that has yet to be duplicated. Working with key Canadian sport leaders, faculty members from the two founding Schools designed a program with brand equity that is second to none. Laurentian University’s Bachelor of Commerce Sports Administration graduates are unique, as they are the proud possessors of the Canada’s most established undergraduate business degree in Sports Management.

 

There are various degree options in addition to the H.B. Com. SPAD including:

Accounting

Finance

Entrepreneurship

Human Resources Management

International Management

Marketing

Operations Management

Specialization in Applied Sport Operations (For SPAD Students Only)

Sport Communication Minor (Non-SPAD and Non-COST Students)

Sport Communication Minor (For SPAD Students)

 

 

Click on a course title below for its description

SPAD 0100EL - Colloquia

SPAD1016EL - Introduction to Sports Administration I

SPAD1017EL - Introduction to Sports Administration II

SPAD2036EL - Sport Marketing I

SPAD2037EL - Sport Marketing II

SPAD2046EL - Event and Facility Operations

SPAD0300EL - Internship Preparation

SPAD3216EL - Policy and Governance in Sport

SPAD4256EL - Event Management

SPAD4336EL - Independent Projects

SPAD4005EL - Internship

SPAD4006EL - Internship II

SPAD4016EL - Current Issues in Sport Administration

SPAD4027EL - Directed Study

SPAD4036EL - Special Topics in Sport

SPAD4046EL - Sport Industry Consulting Projects

SPAD4256EL - Facility Management

 

SPAD 0100EL - Colloquia

This is a series of colloquia that will give first year students an opportunity to learn skills which are vital to success but are not part of the academic curriculum. Topics will vary from year to year. Volunteer members of the business community will be asked to con¬duct sessions on topics such as: resume and cover letter writing, networking, dressing for success, business etiquette, interview skills, media relations, conducting meetings, conflict resolution, and presentation skills. Students are graded on a pass/fail basis, based on attendance. (exp) cr 0. Restricted to students in the SPAD program.

 

 

SPAD 1016EL - Introduction to Sports Administration I

This course covers two functional areas of sport business: managing people in organizations and financial management. The course is taught using the case method with a heavy emphasis on decision-making. Students are encouraged to arrive at a course of action/decision in each case consistent with their analysis of the facts presented in each situation. (lec 3) cr 3. Restricted to students in the SPAD program.

 

 

SPAD 1017EL - Introduction to Sports Administration II

This course covers three functional area of sport business: operations management, marketing management, and general management. The course is taught using the case method with a heavy emphasis on decision-making. Students are encouraged to arrive at a course of action/decision in each case consistent with their analysis of the facts presented in each situation.PREREQ: SPAD 1016. (lec 3) cr 3. Restricted to students in the SPAD program.

 

 

SPAD 2036EL - Sport Marketing I

This course introduces the skills, theories, and concepts of marketing management to develop real-life applications and marketing strategies. PREREQ: successful completion of all first year courses in Sports Administration with a minimum grade of 60% and an overall average of 70%. Student cannot retain credit for both SPAD 2036 and COMM 2036 (lec 3) cr 3.

 

 

SPAD 2037EL - Sport Marketing II

This course builds on the skills, theories, and concepts of marketing management to develop real-life applications and marketing strategies in the context of the sport industry. Student cannot retain credit for both SPAD 2037 and COMM 2037. PREREQ: SPAD 2036 or permission of the instructor. (lec 3) cr 3.

 

 

SPAD 2046EL - Event and Facility Operations

This course examines current issues in event and facility management. Emphasis is placed on operations theories and best practices. PREREQ: SPAD 2036 and COMM 2056, or permission of the instructor. (lec 3) cr 3.

 

 

SPAD 0300EL - Internship Preparation

Beginning in September of the second year, students will occasionally convene to take part in workshops on topics relating to job searches, resume writing, invterview skills, report wiring, personal brainding and business conduct. (exp) cr 0.

 

 

SPAD 4336EL - Independent Projects

This course provides practical experience through an in-depth relationship with a community-based association. It is restricted to 20 students in the SPAD program. In order to register for the course, students must apply to the course professor by June 1 of the previous academic year. (lec 1, exp 2) cr 3.

 

 

SPAD 3216EL - Policy and Governance in Sport

This course examines a number of sport policy and governance issues within Canada and from around the world. Students learn the policy and governance issues of sport in the public, private, and not-for-profit sectors. They also develop an understanding of policy development, policy analysis, and various sport governance models. PREREQ: all second year COMM and SPAD courses. (lec 3) cr 3.

 

 

SPAD 4256EL - Event Management

This course focuses on the best practices in event management in the sport industry. Topics include event planning, operational logistics, legal aspects, risk management, media marketing, sponsorship, and merchandising. PREREQ: SPAD 1016, SPAD 1017, SPAD 2037, COMM 2017, and COMM 2027. (lec 3) cr 3.

 

 

SPAD 4005EL - Internship 

This course is a supervised employment practicum in a sports-related field. PREREQ: SPAD 1016, SPAD 1017, SPAD 2037, SPAD 3016, SPAD 3046, COMM 2017, COMM 2027, COMM 2047, COMM 2057 and permission of the instructor. (exp) cr 6.

 

 

SPAD 4006EL - Internship II 

This course is a supervised employment practicum in a sports-related field. PREREQ: Completion of the first two years of the Sports Administration program. (exp) cr 3.

 

 

SPAD 4016EL - Current Issues in Sport Administration

This course examines current issues in the sport industry. PREREQ: SPAD 1016, SPAD 1017, SPAD 2037, SPAD 3016, SPAD 3046, COMM 2017, COMM 2027, COMM 2047, and COMM 2057 or permission of the instructor. (lec 3) cr 3.

 

 

SPAD 4027EL - Directed Study

This course provides an opportunity for the student to do an in-depth independent study on a special interest sport management topic. The student may elect to: (a) conduct a supervised study in an approved community setting; or (b) undertake an applied research project. Students are required to submit a major paper. Directed studies are normally done by students who do not select or are not permitted to do an internship. Directed studies must be approved by the director of the School of Sports Administration. (exp 3) cr 3. Restricted to SPAD students.

 

 

SPAD 4036EL - Special Topics in Sport

This course investigates special topics in the sport industry. PREREQ: SPAD 1016, SPAD 1017, SPAD 2037, SPAD 3016, SPAD 3046, COMM 2017, COMM 2027, COMM 2047, and COMM 2057 or permission of the instructor. (lec 3) cr 3.

 

 

SPAD 4046EL - Sport Industry Consulting Projects

This course requires the student to participate in a consulting project for a sports industry organization. The student will work in a group to develop a consultant/client relationship with that organization. This involves selecting and delimiting a topic of investigation, doing a secondary analysis of existing data or studies, doing the appropriate primary research, and presenting the results and solution to the client in writing and orally. PREREQ: all required COMM and SPAD 2000 and SPAD 3000 courses or permission of the School Director and the Instructor. (tut 3) cr 3.

 

 

SPAD 4256EL - Facility Management

This course examines current issues in facility management. Emphasis is placed on best practices. PREREQ: SPAD 1016, SPAD 1017, SPAD 2037, SPAD 3016, SPAD 3046, COMM 2017, COMM 2027, COMM 2047, and COMM 2057 or permission of the instructor. (lec 3) cr 3.